With so many advertisements on the web, a banner ad just simply does not do it anymore. In order to reach their target market and "leave a mark" in the consumers bind, companies need to think of new and creative ways of reaching them. How? Well canon has created an webpage that hosts a contest they are having called "the story behind the still." Each cycle a famous photographers photo is chosen and people can sumbit videos of how they interpret the picture. This whole contest is to promote one of their new cameras and purpose is to get the more involved with the product. Click here to visit the site and enter yourself!
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